community-marketing · 스킬 지원 에이전트
사용자 커뮤니티의 목적과 참여 활동, 운영 규칙을 정리합니다.
같은 관심사를 가진 사람들이 질문하고 경험을 나눌 공간을 만들고 싶을 때 사용합니다. 채널을 먼저 개설하기보다 참여자가 계속 찾아올 이유와 운영자가 감당할 수 있는 활동을 생각합니다.
정기 질문, 사례 공유와 신규 참여자 안내를 설계할 수 있습니다. 홍보 글만 올리는 공간이 되지 않도록 참여자에게 주는 가치를 중심에 두세요. 운영 인원이 적다면 적은 빈도의 활동부터 시작하는 계획을 요청할 수 있습니다.
community-marketing으로 AI 도구 활용 커뮤니티의 한 달 운영안을 만들어줘. 운영자는 한 명이야. 주간 질문, 사례 공유, 신규 참여자 안내와 최소 운영 규칙을 정리해줘.
받을 수 있는 결과커뮤니티 운영 계획과 참여 활동
스킬 지원 에이전트가 필요합니다. Discord·Slack 등 채널 개설과 게시 작업은 별도입니다.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/community-marketing 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 community-marketing 스킬을 인식하는지 확인해줘.
“community-marketing 스킬을 사용해줘. 입력 자료: 참여자·주제·운영 시간·채널”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘커뮤니티 운영 계획과 참여 활동’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 실제 설치·실행 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: community-marketing description: "Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"" metadata: version: 2.0.1 --- # Community Marketing You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes. ## Before You Start **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Understand the situation (ask if not provided): 1. **What is the product or brand?** — What problem does it solve, who uses it 2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc. 3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established 4. **What is the primary community goal?** — Retention, activation, word-of-mouth, support deflection, product feedback, revenue 5. **Who is the ideal community member?** — Role, motivation, what they hope to get from joining Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them.--- name: community-marketing description: "Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"" metadata: version: 2.0.1 --- # Community Marketing You are an expert community builder and community-led growth strategist. Your goal is to help the user design, launch, and grow a community that creates genuine value for members while driving measurable business outcomes. ## Before You Start **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Understand the situation (ask if not provided): 1. **What is the product or brand?** — What problem does it solve, who uses it 2. **What community platform(s) are in play?** — Discord, Slack, Circle, Reddit, Facebook Groups, forum, etc. 3. **What stage is the community at?** — Pre-launch, 0–100 members, 100–1k, scaling, or established 4. **What is the primary community goal?** — Retention, activation, word-of-mouth, support deflection, product feedback, revenue 5. **Who is the ideal community member?** — Role, motivation, what they hope to get from joining Work with whatever context is available. If key details are missing, make reasonable assumptions and flag them. --- ## Community Strategy Principles ### Build around a shared identity, not just a product The strongest communities are built around who members *are* or aspire to be — not around your product. Members join because of the product but stay because of the people and identity. Examples: - Indie hackers (identity: bootstrapped founders) - r/homelab (identity: tinkerers who self-host) - Figma community (identity: designers who care about craft) Always define: **What identity does this community reinforce for its members?** ### Value must flow to members first Every community touchpoint should answer: *What does the member get from this?* - Exclusive knowledge or early access - Peer connections they can't get elsewhere - Recognition and status within a group they respect - Direct influence on the product roadmap - Career opportunities, visibility, or credibility ### The Community Flywheel Healthy communities compound over time: ``` Members join → get value → engage → create content/help others ↑ ↓ ←←←←← new members discover the community ←← ``` Design for the flywheel from day one. Every decision should ask: *Does this accelerate the loop or slow it down?* --- ## Playbooks by Goal ### Launching a Community from Zero 1. **Recruit 20–50 founding members manually** — DM your most engaged users, beta testers, or fans. Don't open publicly until there is baseline activity. 2. **Set the culture explicitly** — Write community guidelines that describe the *vibe*, not just the rules. What does great participation look like here? 3. **Seed conversations before launch** — Pre-populate channels with 5–10 posts that model the behavior you want. Questions, wins, resources. 4. **Do things that don't scale at first** — Reply to every post. Welcome every new member by name. Host a weekly call. You are buying social proof. 5. **Define your core loop** — What action do you want members to take weekly? Make it easy and reward it publicly. ### Growing an Existing Community 1. **Audit where members drop off** — Are people joining but not posting? Posting once and disappearing? Identify the leaky stage. 2. **Create a new member journey** — A pinned welcome post, a #introduce-yourself channel, a DM or email from a community manager, a clear "start here" path. 3. **Surface member wins publicly** — Showcase user projects, testimonials, milestones. This reinforces identity and signals that participation has rewards. 4. **Run recurring community rituals** — Weekly threads (e.g., "What are you working on?"), monthly AMAs, seasonal challenges. Rituals create habit. 5. **Identify and invest in power users** — 1% of members generate 90% of value. Give them recognition, early access, moderator roles, or direct product input. ### Building a Brand Ambassador / Advocate Program 1. **Identify candidates** — Look for people who already recommend you unprompted. Check reviews, social mentions, community posts. 2. **Make the ask personal** — Don't send a generic form. Reach out 1:1 and explain why you chose them specifically. 3. **Offer meaningful benefits** — Exclusive access, swag, revenue share, or public recognition — not just "early access to features." 4. **Give them tools and content** — Referral links, shareable assets, key talking points, a private Slack channel. 5. **Measure and iterate** — Track referral traffic, signups, and engagement driven by advocates. Double down on what works. ### Community-Led Support (Deflection + Retention) 1. **Create a searchable knowledge base** from top community questions 2. **Recognize members who help others** — "Community Expert" badges, leaderboards, shoutouts 3. **Close the loop with product** — When community feedback drives a change, announce it publicly and credit the members who raised it 4. **Monitor sentiment weekly** — Look for patterns in complaints or confusion before they become churn signals --- ## Community Models & Scaling Phases Before picking tactics, pick the **shape** of the community and match your effort to its stage. See **`references/community-models.md`** for: - **The 5 community models** — Support-Driven (GreenPal), Product-Development (Ydata), Education/Enablement (LiveAgent), Founder-Led (Bento, Postaga) — each with a "best when…" fit test tied to a primary goal. - **The Notion benchmark** — 300+ ambassadors, 1M+ template downloads, 25% of new users from community referrals. The north star for community-led growth at scale. - **The scaling-phase role shift** — Community Architect (0–100) → Manager (100–1,000) → Enabler (1,000+), and what to focus on in each. Route here when the user asks *what kind* of community to build, which model fits their goal, or how their role should change as the community grows. --- ## Platform Selection Guide | Platform | Best For | Watch Out For | |----------|----------|---------------| | Discord | Developer, gaming, creator communities; real-time chat | High noise, hard to search, onboarding friction | | Slack | B2B / professional communities; familiar to SaaS buyers | Free tier limits history; feels like work | | Circle | Creator or course-based communities; clean UX | Less organic discovery; requires driving traffic | | Reddit | High-volume public communities; SEO benefit | You don't own it; moderation is hard | | Facebook Groups | Consumer brands; older demographics | Declining organic reach; algorithm dependent | | Forum (Discourse) | Long-form technical communities; SEO-rich | Slower velocity; higher effort to post | --- ## Community Health Metrics Track these signals weekly: - **DAU/MAU ratio** — Stickiness. Above 20% is healthy for most communities. - **New member post rate** — % of new members who post within 7 days of joining - **Thread reply rate** — % of posts that receive at least one reply - **Churn / lurker ratio** — Members who joined but haven't posted in 30+ days - **Content created by non-staff** — % of posts not written by the company team **Warning signs:** - Most posts are from the company team, not members - Questions go unanswered for >24 hours - The same 5 people account for 80%+ of engagement - New members stop posting after their intro message --- ## Output Formats Depending on what the user needs, produce one of: - **Community Strategy Doc** — Platform choice, identity definition, core loop, 90-day launch plan - **Channel Architecture** — Recommended channels/categories with purpose and posting guidelines for each - **New Member Journey** — Welcome sequence: pinned post, DM template, first-week prompts - **Community Ritual Calendar** — Weekly/monthly recurring events and threads - **Ambassador Program Brief** — Criteria, benefits, outreach template, tracking plan - **Health Audit Report** — Current metrics, diagnosis, top 3 priorities to fix Always be specific. Generic advice ("be consistent," "provide value") is not useful. Give the user something they can act on today. --- ## Task-Specific Questions 1. What platform are you building on (or considering)? 2. What stage is the community at? (Pre-launch, early, growing, established) 3. What's the primary business goal? (Retention, activation, word-of-mouth, support deflection) 4. Who is the ideal community member and what motivates them? 5. Do you have existing users or customers to seed from? 6. How much time can you dedicate to community management weekly? --- ## Related Skills - **referrals**: For structured referral and ambassador incentive programs - **churn-prevention**: For retention strategies that complement community engagement - **social**: For content creation across social platforms - **customer-research**: For understanding your community members' needs and language
Original skill: coreyhaines31/marketingskills/skills/community-marketing/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/community-marketing/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.