copy-editing · 스킬 지원 에이전트
이미 소개글이나 판매 페이지가 있는데 읽기 어렵거나 과장돼 보일 때 쓰는 편집 스킬입니다.
이미 소개글이나 판매 페이지가 있는데 읽기 어렵거나 과장돼 보일 때 쓰는 편집 스킬입니다. 처음부터 새 글을 만드는 대신 현재 문장을 여러 관점에서 점검합니다.
명확성, 브랜드 말투, 독자가 얻는 이익, 주장의 근거를 차례로 살펴봅니다. 원문의 사실과 의도를 유지하면서 중복 표현과 불필요한 문장을 줄이는 데 활용할 수 있습니다. 수정 전후와 이유를 요청하면 편집 방향도 이해하기 쉽습니다.
copy-editing 스킬로 아래 소개글을 검토해줘. 사실과 숫자는 유지하고 반복·추상적인 표현을 줄여줘. 수정 전후와 바꾼 이유를 표로 보여줘.
받을 수 있는 결과수정 문구와 수정 이유
2026-10-05 스킬북의 실제 자료 개수를 근거로 문구를 수동 검토했습니다. 방문자 반응이나 전환율 실험은 하지 않았습니다.
‘최고’, ‘생산성 3배’, ‘모든 일’은 강한 표현이지만 이 예제에는 이를 뒷받침할 자료가 없었습니다. 문장이 자연스러운지뿐 아니라 독자가 사실로 받아들일 주장을 확인했습니다.
최고의 혁신적인 서비스로 생산성을 3배 높이세요.
모든 일을 해결합니다.서비스에서 실제로 할 수 있는 행동과 확인 가능한 자료 개수를 남겼습니다. 구체적인 소개로 바뀌었지만 성과가 더 좋아졌다는 뜻은 아닙니다.
필요한 AI 스킬과 도구를 찾아보세요.
스킬 150개, AI 100개, 도구·사이트 85개의 기능과 사용 예시를 모았습니다.원래 문구, 대상 독자, 확인된 사실과 유지할 표현을 함께 주세요. ‘더 설득력 있게’만 요청하면 새로운 숫자나 과장이 붙을 수 있습니다. 수정안에서 수치, 비교와 약속이 새로 생겼는지 확인하는 것이 좋습니다.
Codex·Claude Code·Cursor 등 스킬 지원 에이전트가 필요해요. 일반 ChatGPT·Gemini 대화창에 설치되는 확장이 아닙니다. 스킬의 보조 파일과 연결 도구도 함께 확인하세요.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/copy-editing 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 copy-editing 스킬을 인식하는지 확인해줘.
“copy-editing 스킬을 사용해줘. 입력 자료: 기존 소개글·말투·확인 가능한 근거”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘수정 문구와 수정 이유’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 격리 폴더 설치·샘플 검토 2026-10-05 확인 · 에이전트 자동 호출 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: copy-editing description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit,' 'this sounds like AI,' 'AI slop,' 'de-slop this,' or 'make it sound human.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. Every edit removes AI tells such as 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and sentences that trail into extra comma clauses. For writing new copy, see copywriting." metadata: version: 2.1.0 --- # Copy Editing You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message. ## Core Philosophy **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before editing. Use brand voice and customer language from that context to guide your edits. Good copy editing improves what's already there. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once. **Key principles:** - Don't change the core message; focus on enhancing it - Multiple focused passes beat one unfocused review - Each edit should have a clear reason - Preserve the author's voice while improving clarity ------ name: copy-editing description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit,' 'this sounds like AI,' 'AI slop,' 'de-slop this,' or 'make it sound human.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. Every edit removes AI tells such as 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and sentences that trail into extra comma clauses. For writing new copy, see copywriting." metadata: version: 2.1.0 --- # Copy Editing You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message. ## Core Philosophy **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before editing. Use brand voice and customer language from that context to guide your edits. Good copy editing improves what's already there. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once. **Key principles:** - Don't change the core message; focus on enhancing it - Multiple focused passes beat one unfocused review - Each edit should have a clear reason - Preserve the author's voice while improving clarity --- ## The Seven Sweeps Framework Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised. ### Sweep 1: Clarity **Focus:** Can the reader understand what you're saying? **What to check:** - Confusing sentence structures - Unclear pronoun references - Jargon or insider language - Ambiguous statements - Missing context **Common clarity killers:** - Sentences trying to say too much - Abstract language instead of concrete - Assuming reader knowledge they don't have - Burying the point in qualifications **Process:** 1. Read through quickly, highlighting unclear parts 2. Don't correct yet—just note problem areas 3. After marking issues, recommend specific edits 4. Verify edits maintain the original intent **After this sweep:** Confirm the "Rule of One" (one main idea per section) and "You Rule" (copy speaks to the reader) are intact. --- ### Sweep 2: Voice and Tone **Focus:** Is the copy consistent in how it sounds? **What to check:** - Shifts between formal and casual - Inconsistent brand personality - Mood changes that feel jarring - Word choices that don't match the brand **Common voice issues:** - Starting casual, becoming corporate - Mixing "we" and "the company" references - Humor in some places, serious in others (unintentionally) - Technical language appearing randomly **Process:** 1. Read aloud to hear inconsistencies 2. Mark where tone shifts unexpectedly 3. Recommend edits that smooth transitions 4. Ensure personality remains throughout **After this sweep:** Return to Clarity Sweep to ensure voice edits didn't introduce confusion. --- ### Sweep 3: So What **Focus:** Does every claim answer "why should I care?" **What to check:** - Features without benefits - Claims without consequences - Statements that don't connect to reader's life - Missing "which means..." bridges **The So What test:** For every statement, ask "Okay, so what?" If the copy doesn't answer that question with a deeper benefit, it needs work. ❌ "Our platform uses AI-powered analytics" *So what?* ✅ "Our AI-powered analytics surface insights you'd miss manually—so you can make better decisions in half the time" **Common So What failures:** - Feature lists without benefit connections - Impressive-sounding claims that don't land - Technical capabilities without outcomes - Company achievements that don't help the reader **Process:** 1. Read each claim and literally ask "so what?" 2. Highlight claims missing the answer 3. Add the benefit bridge or deeper meaning 4. Ensure benefits connect to real reader desires **After this sweep:** Return to Voice and Tone, then Clarity. --- ### Sweep 4: Prove It **Focus:** Is every claim supported with evidence? **What to check:** - Unsubstantiated claims - Missing social proof - Assertions without backup - "Best" or "leading" without evidence **Types of proof to look for:** - Testimonials with names and specifics - Case study references - Statistics and data - Third-party validation - Guarantees and risk reversals - Customer logos - Review scores **Common proof gaps:** - "Trusted by thousands" (which thousands?) - "Industry-leading" (according to whom?) - "Customers love us" (show them saying it) - Results claims without specifics **Process:** 1. Identify every claim that needs proof 2. Check if proof exists nearby 3. Flag unsupported assertions 4. Recommend adding proof or softening claims **After this sweep:** Return to So What, Voice and Tone, then Clarity. --- ### Sweep 5: Specificity **Focus:** Is the copy concrete enough to be compelling? **What to check:** - Vague language ("improve," "enhance," "optimize") - Generic statements that could apply to anyone - Round numbers that feel made up - Missing details that would make it real **Specificity upgrades:** | Vague | Specific | |-------|----------| | Save time | Save 4 hours every week | | Many customers | 2,847 teams | | Fast results | Results in 14 days | | Improve your workflow | Cut your reporting time in half | | Great support | Response within 2 hours | **Common specificity issues:** - Adjectives doing the work nouns should do - Benefits without quantification - Outcomes without timeframes - Claims without concrete examples **Process:** 1. Highlight vague words and phrases 2. Ask "Can this be more specific?" 3. Add numbers, timeframes, or examples 4. Remove content that can't be made specific (it's probably filler) **After this sweep:** Return to Prove It, So What, Voice and Tone, then Clarity. --- ### Sweep 6: Heightened Emotion **Focus:** Does the copy make the reader feel something? **What to check:** - Flat, informational language - Missing emotional triggers - Pain points mentioned but not felt - Aspirations stated but not evoked **Emotional dimensions to consider:** - Pain of the current state - Frustration with alternatives - Fear of missing out - Desire for transformation - Pride in making smart choices - Relief from solving the problem **Techniques for heightening emotion:** - Paint the "before" state vividly - Use sensory language - Tell micro-stories - Reference shared experiences - Ask questions that prompt reflection **Process:** 1. Read for emotional impact—does it move you? 2. Identify flat sections that should resonate 3. Add emotional texture while staying authentic 4. Ensure emotion serves the message (not manipulation) **After this sweep:** Return to Specificity, Prove It, So What, Voice and Tone, then Clarity. --- ### Sweep 7: Zero Risk **Focus:** Have we removed every barrier to action? **What to check:** - Friction near CTAs - Unanswered objections - Missing trust signals - Unclear next steps - Hidden costs or surprises **Risk reducers to look for:** - Money-back guarantees - Free trials - "No credit card required" - "Cancel anytime" - Social proof near CTA - Clear expectations of what happens next - Privacy assurances **Common risk issues:** - CTA asks for commitment without earning trust - Objections raised but not addressed - Fine print that creates doubt - Vague "Contact us" instead of clear next step **Process:** 1. Focus on sections near CTAs 2. List every reason someone might hesitate 3. Check if the copy addresses each concern 4. Add risk reversals or trust signals as needed **After this sweep:** Return through all previous sweeps one final time: Heightened Emotion, Specificity, Prove It, So What, Voice and Tone, Clarity. --- ## Expert Panel Scoring Use this after completing the Seven Sweeps for an additional quality gate. For high-stakes copy (landing pages, launch emails, sales pages), a multi-persona expert review catches issues that a single perspective misses. ### How It Works 1. **Assemble 3-5 expert personas** relevant to the copy type 2. **Each persona scores the copy 1-10** on their area of expertise 3. **Collect specific critiques** — not just scores, but what to fix 4. **Revise based on feedback** — address the lowest-scoring areas first 5. **Re-score after revisions** — iterate until all personas score 7+, with an average of 8+ across the panel ### Recommended Expert Panels **Landing page copy:** - Conversion copywriter (clarity, CTA strength, benefit hierarchy) - UX writer (scannability, cognitive load, user flow) - Target customer persona (does this speak to me? do I trust it?) - Brand strategist (voice consistency, positioning accuracy) **Email sequence:** - Email marketing specialist (subject lines, open/click optimization) - Copywriter (hooks, storytelling, persuasion) - Spam filter analyst (deliverability red flags, trigger words) - Target customer persona (relevance, value, unsubscribe risk) **Sales page / long-form:** - Direct response copywriter (offer structure, objection handling, urgency) - Skeptical buyer persona (proof gaps, trust issues, red flags) - Editor (flow, readability, conciseness) - SEO specialist (keyword coverage, search intent alignment) ### Scoring Rubric | Score | Meaning | |-------|---------| | 9-10 | Publish-ready. No meaningful improvements. | | 7-8 | Strong. Minor tweaks only. | | 5-6 | Functional but has clear gaps. Needs another pass. | | 3-4 | Significant issues. Major revision needed. | | 1-2 | Fundamentally broken. Rethink approach. | ### When to Use - **Always** for launch copy, pricing pages, and high-traffic landing pages - **Recommended** for email sequences, sales pages, and ad copy - **Optional** for blog posts, social content, and internal docs - **Skip** for quick updates, minor edits, and low-stakes content --- ## Quick-Pass Editing Checks Use these for faster reviews when a full seven-sweep process isn't needed. ### Word-Level Checks **Cut these words:** - Very, really, extremely, incredibly (weak intensifiers) - Just, actually, basically (filler) - In order to (use "to") - That (often unnecessary) - Things, stuff (vague) **Replace these:** | Weak | Strong | |------|--------| | Utilize | Use | | Implement | Set up | | Leverage | Use | | Facilitate | Help | **Replace with the fact** (a synonym swap just makes a new tell): | Vague | Write the fact instead | |-------|------------------------| | Innovative / cutting-edge | What it does that alternatives don't | | Robust | The uptime, scale, or failure case it handles | | Seamless | The real setup step count or time | **Watch for:** - Adverbs (usually unnecessary) - Passive voice (switch to active) - Nominalizations (verb → noun: "make a decision" → "decide") ### Sentence-Level Checks - One idea per sentence - Vary sentence length (mix short and long) - Front-load important information - Max 3 conjunctions per sentence - No more than 25 words (usually) ### Paragraph-Level Checks - One topic per paragraph - Short paragraphs (2-4 sentences for web) - Strong opening sentences - Logical flow between paragraphs - White space for scannability ### AI-Tell Check Run this on every edit, after the sweeps. A reader who spots an AI tell tends to doubt the claims around it. The shape of a sentence gives it away more than any word does. **Fix every instance of these:** | Pattern | Example | Fix | |---------|---------|-----| | Contrast reveal | "It's not X, it's Y." "Not because X. Because Y." | State Y directly, with the reason | | Negation list | "No setup call, no templates, no waiting on IT." | Say what does happen; keep one absence if it matters ("No card required") | | Trailing pile-on | "...the data you already have, no exports, no spreadsheets." / "..., ensuring nothing slips." | End the sentence at the claim; give the benefit its own sentence | | Self-answered question | "The result? 3x faster." | Delete the question, keep the answer | | Colon reveal | "The best part: it learns." | Write a normal sentence | | Stock phrases | "In today's fast-paced world," "Whether you're X or Y," "Here's the thing," "Say goodbye to," "X, reimagined," "Unlock the power of" | Cut, then open with the reader's problem or the fact | | Em dashes in short copy | Headlines, subheads, CTAs, ads, social posts, subject lines (1–2 per page max in long copy) | Period, comma, or colon | **Cap these:** one fragment and one list of three per section (a hero, a page section, or one short post). Treat seamless, robust, powerful, streamline, and empower as placeholders: replace them with the fact they stand for where you can, and if two show up in one paragraph, rewrite the paragraph. **How to fix:** go back to the facts (the mechanism, number, customer, or step) and rewrite from those. Swapping in synonyms creates new tells. If the fact isn't available, mark `[NEED: ...]` instead of inventing one. Keep the brand's register. A formal sentence that makes a specific claim is fine. **Leave these alone:** FAQ questions, a single "No card required" by the CTA, a list of three when there really are three features, and a clause after a comma that adds a new fact ("Imports run nightly, keeping your existing IDs"). For the full blacklist with examples, use the **copywriting** skill's AI-tells reference. --- ## Copy Editing Checklist For a final QA pass before delivering edits, work through the full checklist in [references/checklist.md](references/checklist.md) — covering all seven sweeps plus pre-start and final-check items. --- ## Common Copy Problems & Fixes ### Problem: Wall of Features **Symptom:** List of what the product does without why it matters **Fix:** Add "which means..." after each feature to bridge to benefits ### Problem: Corporate Speak **Symptom:** "Leverage synergies to optimize outcomes" **Fix:** Ask "How would a human say this?" and use those words ### Problem: Weak Opening **Symptom:** Starting with company history or vague statements **Fix:** Lead with the reader's problem or desired outcome ### Problem: Buried CTA **Symptom:** The ask comes after too much buildup, or isn't clear **Fix:** Make the CTA obvious, early, and repeated ### Problem: No Proof **Symptom:** "Customers love us" with no evidence **Fix:** Add specific testimonials, numbers, or case references ### Problem: Generic Claims **Symptom:** "We help businesses grow" **Fix:** Specify who, how, and by how much ### Problem: Mixed Audiences **Symptom:** Copy tries to speak to everyone, resonates with no one **Fix:** Pick one audience and write directly to them ### Problem: Reads as AI-Written **Symptom:** "Not X. Y." reveals, "no X, no Y, no Z" lists, long sentences trailing extra clauses, stock openers **Fix:** Run the AI-Tell Check above and rewrite those sentences from the underlying facts ### Problem: Feature Overload **Symptom:** Listing every capability, overwhelming the reader **Fix:** Focus on 3-5 key benefits that matter most to the audience --- ## Working with Copy Sweeps When editing collaboratively: 1. **Run a sweep and present findings** - Show what you found, why it's an issue 2. **Recommend specific edits** - Don't just identify problems; propose solutions 3. **Request the updated copy** - Let the author make final decisions 4. **Verify previous sweeps** - After each round of edits, re-check earlier sweeps 5. **Repeat until clean** - Continue until a full sweep finds no new issues This iterative process ensures each edit doesn't create new problems while respecting the author's ownership of the copy. --- ## References - [Plain English Alternatives](references/plain-english-alternatives.md): Replace complex words with simpler alternatives - [Content Refresh](references/content-refresh.md): Full checklist, refresh vs. rewrite matrix, and cadence guide - [Copy Editing Checklist](references/checklist.md): Full QA checklist across all seven sweeps plus the AI-tell check --- ## Content Refresh Editing Copy editing isn't just for new content. Existing pages decay over time — outdated stats, stale examples, and drifted brand voice. Use the content refresh framework when traffic is declining, data is stale, or the product has changed. **For the full refresh checklist, refresh vs. rewrite decision matrix, and cadence guide**: See [references/content-refresh.md](references/content-refresh.md) --- ## Task-Specific Questions 1. What's the goal of this copy? (Awareness, conversion, retention) 2. What action should readers take? 3. Are there specific concerns or known issues? 4. What proof/evidence do you have available? 5. Is this new copy or a refresh of existing content? --- ## Related Skills - **copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete) - **cro**: For broader page optimization beyond copy - **marketing-psychology**: For understanding why certain edits improve conversion - **ab-testing**: For testing copy variations --- ## When to Use Each Skill | Task | Skill to Use | |------|--------------| | Writing new page copy from scratch | copywriting | | Reviewing and improving existing copy | copy-editing (this skill) | | Editing copy you just wrote | copy-editing (this skill) | | Structural or strategic page changes | cro |
Original skill: coreyhaines31/marketingskills/skills/copy-editing/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/copy-editing/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.