copywriting · 스킬 지원 에이전트
서비스를 만들었는데 첫 화면에서 무슨 장점이 있는지 설명하기 어렵다면 써보세요.
서비스를 만들었는데 첫 화면에서 무슨 장점이 있는지 설명하기 어렵다면 써보세요. 방문자가 누구이고 어떤 행동을 해야 하는지부터 정리하는 스킬입니다.
기능을 나열하기보다 고객이 얻는 이익을 앞에 둡니다. 제품의 실제 강점과 근거를 입력하면 페이지 목적에 맞는 제목, 섹션 구성, 버튼 문구를 함께 다듬을 수 있습니다. 확인되지 않은 실적이나 고객 후기는 만들지 않도록 요청하세요.
copywriting 스킬로 이 서비스의 첫 화면을 써줘. 대상은 반복 문서 작업이 많은 직장인이고 목표는 도구 탐색이야. 실제 기능만 사용해서 제목 3개와 소개 문구, 버튼 문구를 제안해줘.
받을 수 있는 결과제목·본문·행동 버튼 문구
2026-10-05 스킬북의 목적과 자료를 바탕으로 문구를 수동 작성했습니다. 클릭률 상승이나 이용자 선호는 측정하지 않았습니다.
방문자가 원하는 일에 맞는 스킬을 고르고 모음집으로 들어가는 것이 첫 화면의 목적입니다. 서비스의 포부를 설명하기보다 찾는 대상과 다음 행동이 드러나게 문구를 작성했습니다.
제목: 필요한 AI 스킬 찾기
설명: 이력서·문서·코딩, 하려는 일로 골라보세요.
버튼: 스킬 모음집 보기
대안 제목: 하려는 일에 맞는 스킬 찾기
대안 버튼: 전체 스킬 둘러보기제목을 읽고 무엇을 찾을 수 있는지 알 수 있는지, 버튼을 누른 뒤 나올 화면을 예상할 수 있는지 확인하세요. 작성한 두 문구 중 어느 것이 더 좋은지는 실제 사용자에게 보여주어 확인할 부분입니다. 이 스킬은 초안을 만드는 도구이며 이용자 검증까지 대신하지는 않습니다.
Codex·Claude Code·Cursor 등 스킬 지원 에이전트가 필요해요. 일반 ChatGPT·Gemini 대화창에 설치되는 확장이 아닙니다. 스킬의 보조 파일과 연결 도구도 함께 확인하세요.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/copywriting 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 copywriting 스킬을 인식하는지 확인해줘.
“copywriting 스킬을 사용해줘. 입력 자료: 제품 설명·대상 고객·페이지 목표”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘제목·본문·행동 버튼 문구’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 격리 폴더 설치·샘플 검토 2026-10-05 확인 · 에이전트 자동 호출 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: copywriting description: When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. metadata: version: 2.1.0 --- # Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Page Purpose - What type of page? (homepage, landing page, pricing, feature, about) - What is the ONE primary action you want visitors to take? ### 2. Audience - Who is the ideal customer? - What problem are they trying to solve?--- name: copywriting description: When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. metadata: version: 2.1.0 --- # Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Page Purpose - What type of page? (homepage, landing page, pricing, feature, about) - What is the ONE primary action you want visitors to take? ### 2. Audience - Who is the ideal customer? - What problem are they trying to solve? - What objections or hesitations do they have? - What language do they use to describe their problem? ### 3. Product/Offer - What are you selling or offering? - What makes it different from alternatives? - What's the key transformation or outcome? - Any proof points (numbers, testimonials, case studies)? ### 4. Context - Where is traffic coming from? (ads, organic, email) - What do visitors already know before arriving? --- ## Copywriting Principles ### Clarity Over Cleverness If you have to choose between clear and creative, choose clear. Clarity also converts. Clearer positioning and copy is associated with +81% conversions, a 38% shorter sales cycle, 28% lower CAC, and 175% more referrals. When a reader has to decode your line, you've lost them. **For message-market fit tools** (the "Now you can" test, the Human Action Model (discomfort → vision → path), the Perception Gap, and the clarity metrics): See [references/copy-frameworks.md](references/copy-frameworks.md#clarity--message-market-fit) ### Benefits Over Features Features: What it does. Benefits: What that means for the customer. ### Specificity Over Vagueness - Vague: "Save time on your workflow" - Specific: "Cut your weekly reporting from 4 hours to 15 minutes" ### Customer Language Over Company Language Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets. ### One Idea Per Section Each section should advance one argument. Build a logical flow down the page. --- ## Writing Style Rules ### Core Principles 1. **Simple over complex**: "Use" not "utilize," "help" not "facilitate" 2. **Specific over vague**: Avoid "streamline," "optimize," "innovative" 3. **Active over passive**: "We generate reports" not "Reports are generated" 4. **Confident over qualified**: Remove "almost," "very," "really" 5. **Show over tell**: Describe the outcome instead of using adverbs 6. **Honest over sensational**: Fabricated statistics or testimonials erode trust and create legal liability ### Quick Quality Check - Any AI tells? (see No AI Tells below) - Jargon that could confuse outsiders? - Sentences trying to do too much? - Passive voice constructions? - Exclamation points? (remove them) - Marketing buzzwords without substance? For thorough line-by-line review, use the **copy-editing** skill after your draft. --- ## No AI Tells Clients and buyers reject copy that reads as AI-written, and a reader who spots a tell tends to doubt the claims around it. Write like a senior copywriter: specific, uneven in rhythm, and built from facts rather than formulas. ### Never write these 1. **Contrast reveals.** "It's not X, it's Y." "Not because X. Because Y." "Not just X, but Y." State Y directly, with the reason. 2. **Negation lists.** "No setup call, no templates, no waiting on IT. No contract." Say what does happen. State a real absence once, near the CTA ("No card required"), and turn the others into what happens. 3. **Trailing pile-ons.** A full claim followed by a comma and more clauses: "...the data you already have, no exports, no spreadsheets, no second copy." End the sentence at the claim. 4. **Self-answered questions and colon reveals.** "The result? 3x faster." "The best part: it learns." Just say it. FAQ questions and a reader's own question ("Need to share a screenshot?") are fine. 5. **Stock openers and phrases.** "In today's fast-paced world," "Whether you're X or Y," "Here's the thing," "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level." 6. **Em dashes in short copy.** Headlines, subheads, ads, social posts, and subject lines use none. ### Keep these rare - At most one fragment and one list of three per section (a hero, a page section, or one short post). CTA microcopy and a real three-feature list are fine. - Words like seamless, robust, powerful, unlock, and streamline: replace them with the fact they stand in for. - Swap test: if a line would work unchanged on a competitor's site, rewrite it. If you lack the differentiator to fix it, flag `[NEED: differentiator]`. ### Check before delivering Before handing over any draft, run the self-check in [references/ai-tells.md](references/ai-tells.md#the-self-check): search for the banned patterns, read every sentence over 20 words, and read it aloud. Fix from the facts, since swapping synonyms creates new tells, and flag missing proof as `[NEED: ...]` rather than inventing it. **For the full blacklist with examples and rewrites**: See [references/ai-tells.md](references/ai-tells.md) --- ## Best Practices ### Be Direct Get to the point. Don't bury the value in qualifications. ❌ Slack lets you share files instantly, from documents to images, directly in your conversations ✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires. ### Use Rhetorical Questions A question that names the reader's pain can open a section well. - "Hate returning stuff to Amazon?" - "Tired of chasing approvals?" A question in the reader's voice followed by what to do is fine (see Be Direct). A question that labels your own claim ("The result? 3x faster.") is an AI tell. ### Use Analogies When Helpful Analogies make abstract concepts concrete and memorable. ### Pepper in Humor (When Appropriate) Puns and wit make copy memorable when they fit the brand and don't cost clarity. --- ## Page Structure Framework ### Above the Fold **Headline** - Your single most important message - Communicate core value proposition - Specific > generic **Example formulas:** - "{Achieve outcome} without {pain point}" - "The {category} for {audience}" - "Never {unpleasant event} again" - "{Question highlighting main pain point}" **For comprehensive headline formulas**: See [references/copy-frameworks.md](references/copy-frameworks.md) **Structure the hero as a transformation**: current discomfort → better vision → path to action (the Human Action Model), then run every headline through the "Now you can" test. See [references/copy-frameworks.md](references/copy-frameworks.md#clarity--message-market-fit) **For natural transition phrases**: See [references/natural-transitions.md](references/natural-transitions.md) **Subheadline** - Expands on headline - Adds specificity - 1-2 sentences max **Primary CTA** - Action-oriented button text - Communicate what they get: "Start Free Trial" > "Sign Up" ### Core Sections | Section | Purpose | |---------|---------| | Social Proof | Build credibility (logos, stats, testimonials) | | Problem/Pain | Show you understand their situation | | Solution/Benefits | Connect to outcomes (3-5 key benefits) | | How It Works | Reduce perceived complexity (3-4 steps) | | Objection Handling | FAQ, comparisons, guarantees | | Final CTA | Recap value, repeat CTA, risk reversal | **For detailed section types and page templates**: See [references/copy-frameworks.md](references/copy-frameworks.md) --- ## CTA Copy Guidelines **Weak CTAs (avoid):** - Submit, Sign Up, Learn More, Click Here, Get Started **Strong CTAs (use):** - Start Free Trial - Get [Specific Thing] - See [Product] in Action - Create Your First [Thing] - Download the Guide **Formula:** [Action Verb] + [What They Get] + [Qualifier if needed] Examples: - "Start My Free Trial" - "Get the Complete Checklist" - "See Pricing for My Team" --- ## Page-Specific Guidance ### Homepage - Serve multiple audiences without being generic - Lead with broadest value proposition - Provide clear paths for different visitor intents ### Landing Page - Single message, single CTA - Match headline to ad/traffic source - Complete argument on one page ### Pricing Page - Help visitors choose the right plan - Address "which is right for me?" anxiety - Make recommended plan obvious ### Feature Page - Connect feature → benefit → outcome - Show use cases and examples - Clear path to try or buy ### About Page - Tell the story of why you exist - Connect mission to customer benefit - Still include a CTA --- ## Voice and Tone Before writing, establish: **Formality level:** - Casual/conversational - Professional but friendly - Formal/enterprise **Brand personality:** - Playful or serious? - Bold or understated? - Technical or accessible? Maintain consistency, but adjust intensity: - Headlines can be bolder - Body copy should be clearer - CTAs should be action-oriented --- ## Output Format When writing copy, provide: ### Page Copy Organized by section: - Headline, Subheadline, CTA - Section headers and body copy - Secondary CTAs ### Annotations For key elements, explain: - Why you made this choice - What principle it applies ### Alternatives For headlines and CTAs, provide 2-3 options: - Option A: [copy]. Rationale: [why] - Option B: [copy]. Rationale: [why] ### Meta Content (if relevant) - Page title (for SEO) - Meta description --- ## Related Skills - **copy-editing**: For polishing existing copy (use after your draft) - **cro**: If page structure/strategy needs work, not just copy - **emails**: For email copywriting - **popups**: For popup and modal copy - **ab-testing**: To test copy variations
Original skill: coreyhaines31/marketingskills/skills/copywriting/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/copywriting/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.