emails · 스킬 지원 에이전트
가입한 사람이 서비스를 어떻게 써야 하는지 모를 때 단계별 안내 메일을 설계합니다.
가입한 사람이 서비스를 어떻게 써야 하는지 모를 때 단계별 안내 메일을 설계합니다. 한 통에 모든 내용을 넣기보다 각 메일이 맡을 일을 정리하는 스킬입니다.
환영, 첫 사용, 다음 행동처럼 흐름을 나누고 제목과 본문을 만듭니다. 고객에게 실제로 도움이 되는 정보와 명확한 다음 행동을 중심에 두세요. 이 스킬은 설계와 초안을 제공하며 메일 발송 서비스의 연결은 별도입니다.
emails 스킬로 신규 가입자용 안내 메일 3통을 설계해줘. 첫 자료 찾기, 저장하기, 다시 방문하기를 각각 안내하고 통별 발송 시점·제목·본문을 작성해줘.
받을 수 있는 결과메일별 목적·제목·본문 초안
Codex·Claude Code·Cursor 등 스킬 지원 에이전트가 필요해요. 일반 ChatGPT·Gemini 대화창에 설치되는 확장이 아닙니다. 스킬의 보조 파일과 연결 도구도 함께 확인하세요.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/emails 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 emails 스킬을 인식하는지 확인해줘.
“emails 스킬을 사용해줘. 입력 자료: 서비스 목적·가입 과정·고객 행동”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘메일별 목적·제목·본문 초안’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 실제 설치·실행 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: emails description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. Emails avoid AI tells like 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and fake 'Re:' subject lines. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding. metadata: version: 2.1.1 --- # Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence--- name: emails description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. Emails avoid AI tells like 'it's not X, it's Y' reveals, 'no X, no Y, no Z' lists, and fake 'Re:' subject lines. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding. metadata: version: 2.1.1 --- # Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefit or curiosity-driven - 40-60 characters ideal - Test emoji (they're polarizing) **Patterns that work:** - Question: "Still struggling with X?" - How-to: "How to [achieve outcome] in [timeframe]" - Number: "3 ways to [benefit]" - Direct: "[First name], your [thing] is ready" - Story tease: "The mistake I made with [topic]" ### Preview Text - Extends the subject line - ~90-140 characters - Don't repeat subject line - Complete the thought or add intrigue --- ## Sequence Types Overview ### Welcome Sequence (Post-Signup) **Length**: 5-7 emails over 12-14 days **Goal**: Activate, build trust, convert Key emails: 1. Welcome + deliver promised value (immediate) 2. Quick win (day 1-2) 3. Story/Why (day 3-4) 4. Social proof (day 5-6) 5. Overcome objection (day 7-8) 6. Core feature highlight (day 9-11) 7. Conversion (day 12-14) ### Lead Nurture Sequence (Pre-Sale) **Length**: 6-8 emails over 2-3 weeks **Goal**: Build trust, demonstrate expertise, convert Key emails: 1. Deliver lead magnet + intro (immediate) 2. Expand on topic (day 2-3) 3. Problem deep-dive (day 4-5) 4. Solution framework (day 6-8) 5. Case study (day 9-11) 6. Differentiation (day 12-14) 7. Objection handler (day 15-18) 8. Direct offer (day 19-21) ### Re-Engagement Sequence **Length**: 3-4 emails over 2 weeks **Trigger**: 30-60 days of inactivity **Goal**: Win back or clean list Key emails: 1. Check-in (genuine concern) 2. Value reminder (what's new) 3. Incentive (special offer) 4. Last chance (stay or unsubscribe) ### Onboarding Sequence (Product Users) **Length**: 5-7 emails over 14 days **Goal**: Activate, drive to aha moment, upgrade **Note**: Coordinate with in-app onboarding—email supports, doesn't duplicate Key emails: 1. Welcome + first step (immediate) 2. Getting started help (day 1) 3. Feature highlight (day 2-3) 4. Success story (day 4-5) 5. Check-in (day 7) 6. Advanced tip (day 10-12) 7. Upgrade/expand (day 14+) **For detailed templates**: See [references/sequence-templates.md](references/sequence-templates.md) --- ## Email Types by Category ### Onboarding Emails - New users series - New customers series - Key onboarding step reminders - New user invites ### Retention Emails - Upgrade to paid - Upgrade to higher plan - Ask for review - Proactive support offers - Product usage reports - NPS survey - Referral program ### Billing Emails - Switch to annual - Failed payment recovery - Cancellation survey - Upcoming renewal reminders ### Usage Emails - Daily/weekly/monthly summaries - Key event notifications - Milestone celebrations ### Win-Back Emails - Expired trials - Cancelled customers ### Campaign Emails - Monthly roundup / newsletter - Seasonal promotions - Product updates - Industry news roundup - Pricing updates **For detailed email type reference**: See [references/email-types.md](references/email-types.md) --- ## Email Copy Guidelines ### Structure 1. **Hook**: First line grabs attention 2. **Context**: Why this matters to them 3. **Value**: The useful content 4. **CTA**: What to do next 5. **Sign-off**: Human, warm close ### Formatting - Short paragraphs (1-3 sentences) - White space between sections - Bullet points for scanability - Bold for emphasis (sparingly) - Mobile-first (most read on phone) ### Tone - Conversational, not formal - First-person (I/we) and second-person (you) - Active voice - Read it out loud. Does it sound like a person? ### No AI Tells Subscribers learn to recognize generated email fast, and they stop reading. Write from the specific thing you want them to know or do. Never write these: - **Contrast reveals**: "It's not X, it's Y." "Not because X. Because Y." State Y directly, with the reason. - **Negation lists**: "No X, no Y, no Z." Say what does happen. One plain absence ("No card required") is fine. - **Trailing pile-ons**: a full claim, then a comma and more restating clauses. End the sentence at the claim. - **Self-answered questions and colon reveals**: "The result? 3x faster." "The best part: it learns." FAQ questions and a question in the reader's own voice are fine. - **Stock phrases**: "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level," "Here's the thing." - **Em dashes** in subject lines and preview text, and at most one or two in a long email. Email-specific tells: - **Subject-line bait**: fake "Re:" or "Fwd:", "You won't believe...", "🔥 Big news." The subject should hold up if it's the only line they read. - **Stock openers**: "I hope this email finds you well," "Just checking in," "Great news!" Open with the reason you're writing. - **Sign-off filler**: "Feel free to reach out if you have any questions." Ask for one specific action, or end. For the full blacklist, use the **copywriting** skill's AI-tells reference. ### Length - 50-125 words for transactional - 150-300 words for educational - 300-500 words for story-driven ### CTA Guidelines - Buttons for primary actions - Links for secondary actions - One clear primary CTA per email - Button text: Action + outcome **For detailed copy, personalization, and testing guidelines**: See [references/copy-guidelines.md](references/copy-guidelines.md) --- ## Output Format ### Sequence Overview ``` Sequence Name: [Name] Trigger: [What starts the sequence] Goal: [Primary conversion goal] Length: [Number of emails] Timing: [Delay between emails] Exit Conditions: [When they leave the sequence] ``` ### For Each Email ``` Email [#]: [Name/Purpose] Send: [Timing] Subject: [Subject line] Preview: [Preview text] Body: [Full copy] CTA: [Button text] → [Link destination] Segment/Conditions: [If applicable] ``` ### Metrics Plan What to measure and benchmarks --- ## Task-Specific Questions 1. What triggers entry to this sequence? 2. What's the primary goal/conversion action? 3. What do they already know about you? 4. What other emails are they receiving? 5. What's your current email performance? --- ## Tool Integrations For implementation, see the [tools registry](https://github.com/coreyhaines31/marketingskills/blob/main/tools/REGISTRY.md). Key email tools: | Tool | Best For | MCP | Guide | |------|----------|:---:|-------| | **Customer.io** | Behavior-based automation | - | [customer-io.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/customer-io.md) | | **Mailchimp** | SMB email marketing | ✓ | [mailchimp.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/mailchimp.md) | | **Nitrosend** | AI-native email (sequences via prompts) | ✓ | [nitrosend.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/nitrosend.md) | | **Resend** | Developer-friendly transactional | ✓ | [resend.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/resend.md) | | **SendGrid** | Transactional email at scale | - | [sendgrid.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/sendgrid.md) | | **Kit** | Creator/newsletter focused | - | [kit.md](https://github.com/coreyhaines31/marketingskills/blob/main/tools/integrations/kit.md) | --- ## Related Skills - **lead-magnets**: For planning lead magnets that feed into nurture sequences - **churn-prevention**: For cancel flows, save offers, and dunning strategy (email supports this) - **onboarding**: For in-app onboarding (email supports this) - **copywriting**: For landing pages emails link to - **ab-testing**: For testing email elements - **popups**: For email capture popups - **revops**: For lifecycle stages that trigger email sequences
Original skill: coreyhaines31/marketingskills/skills/emails/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/emails/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.