lead-magnets · 스킬 지원 에이전트
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자료의 목차, 입력할 정보, 완성 예시까지 요청하면 제작 범위를 정하기 쉽습니다. 이메일 수집을 넣는다면 자료 제공 목적과 동의를 분명하게 안내하세요. 만들어 둔 자료가 실제로 쓰이는지도 저장 이후의 피드백으로 살펴볼 수 있습니다.
lead-magnets로 취준생용 면접 준비 체크리스트를 기획해줘. 한 장짜리 자료의 항목, 작성 예시와 배포 페이지 소개 문구를 정리해줘.
받을 수 있는 결과무료 자료 주제·구성·배포 계획
스킬 지원 에이전트가 필요합니다. 파일 제작과 다운로드·구독 폼 구현은 별도입니다.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/lead-magnets 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 lead-magnets 스킬을 인식하는지 확인해줘.
“lead-magnets 스킬을 사용해줘. 입력 자료: 독자 고민·제품·제작 여건”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘무료 자료 주제·구성·배포 계획’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 실제 설치·실행 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: lead-magnets description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails. metadata: version: 2.0.0 --- # Lead Magnets You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What problems does your product solve? ### 2. Current Lead Generation - How do you currently capture leads?--- name: lead-magnets description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails. metadata: version: 2.0.0 --- # Lead Magnets You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What problems does your product solve? ### 2. Current Lead Generation - How do you currently capture leads? - What lead magnets or offers do you have? - What's your current conversion rate on email capture? ### 3. Content Assets - What existing content could be repurposed? (blog posts, guides, data) - What expertise can you package? - What templates or tools do you use internally? ### 4. Goals - Primary goal: email list growth, lead quality, product education? - Target audience stage: awareness, consideration, or decision? - Timeline and resource constraints? --- ## Lead Magnet Principles ### 1. Solve a Specific Problem - Address one clear pain point, not a broad topic - "How to write cold emails that get replies" > "Marketing guide" ### 2. Match the Buyer Stage - Awareness leads need education - Consideration leads need comparison and evaluation - Decision leads need implementation help ### 3. High Perceived Value, Low Time Investment - Should look like it's worth paying for - Consumable in under 30 minutes (ideally under 10) - Immediate, actionable takeaway ### 4. Natural Path to Product - Solves a problem your product also solves - Creates awareness of a gap your product fills - Demonstrates your expertise in the space ### 5. Easy to Consume - One clear format (don't mix ebook + video + spreadsheet) - Works on mobile - No special software required --- ## Lead Magnet Types | Type | Best For | Effort | Time to Create | |------|----------|--------|----------------| | Checklist | Quick wins, process steps | Low | 1-2 hours | | Cheat sheet | Reference material, shortcuts | Low | 2-4 hours | | Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours | | Swipe file | Inspiration, examples | Medium | 4-8 hours | | Ebook/guide | Deep education, authority | High | 1-3 weeks | | Mini-course (email) | Education + nurture | Medium | 1-2 weeks | | Mini-course (video) | Education + personality | High | 2-4 weeks | | Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks | | Webinar | Authority, live engagement | Medium | 1 week prep | | Resource library | Ongoing value, return visits | High | Ongoing | | Free trial/community access | Product experience | Varies | Varies | **For detailed creation guidance per format**: See [references/format-guide.md](references/format-guide.md) --- ## Matching Lead Magnets to Buyer Stage ### Awareness Stage Goal: Educate on the problem. Attract people who don't know you yet. | Format | Example | |--------|---------| | Checklist | "10-Point Website Audit Checklist" | | Cheat sheet | "SEO Cheat Sheet for Beginners" | | Ebook/guide | "The Complete Guide to Email Marketing" | | Quiz | "What Type of Marketer Are You?" | ### Consideration Stage Goal: Help evaluate solutions. Build trust and demonstrate expertise. | Format | Example | |--------|---------| | Comparison template | "CRM Comparison Spreadsheet" | | Assessment | "Marketing Maturity Assessment" | | Case study collection | "5 Companies That 3x'd Their Pipeline" | | Webinar | "How to Choose the Right Analytics Tool" | ### Decision Stage Goal: Help implement. Remove friction to purchase. | Format | Example | |--------|---------| | Template | "Ready-to-Use Sales Email Templates" | | Free trial | "14-Day Free Trial" | | Implementation guide | "Migration Checklist: Switch in 30 Minutes" | | ROI calculator | "Calculate Your Savings" (→ see **free-tools**) | --- ## Gating Strategy ### Gating Options | Approach | When to Use | Trade-off | |----------|-------------|-----------| | **Full gate** | High-value content, bottom-funnel | Max capture, lower reach | | **Partial gate** | Preview + full version | Balance of reach and capture | | **Ungated + optional** | Top-funnel education | Max reach, lower capture | | **Content upgrade** | Blog post + bonus | Contextual, high-intent | ### What to Ask For - **Email only** — highest conversion, lowest friction - **Email + name** — enables personalization, slight friction increase - **Email + company/role** — better lead qualification, more friction - **Multi-field** — only for high-value offers (webinars, demos) Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%. ### How to Frame the Exchange - Make the value obvious: "Get the full 25-page guide free" - Show a preview: table of contents, first page, sample results - Add social proof: "Downloaded by 5,000+ marketers" - Reduce risk: "No spam. Unsubscribe anytime." **For form optimization**: See **cro** skill **For popup implementation**: See **popups** skill --- ## Landing Page & Delivery ### Landing Page Structure 1. **Headline** — Clear benefit: what they'll get and why it matters 2. **Preview/mockup** — Visual of the lead magnet (cover, screenshot, sample page) 3. **What's inside** — 3-5 bullet points of key takeaways 4. **Social proof** — Download count, testimonials, logos 5. **Form** — Minimal fields, clear CTA button 6. **FAQ** — Address hesitations (Is it really free? What format?) **For landing page optimization**: See **cro** skill ### Delivery Methods | Method | Pros | Cons | |--------|------|------| | **Instant download** | Immediate gratification | No email verification | | **Email delivery** | Verifies email, starts relationship | Slight delay | | **Thank you page + email** | Best of both—instant access + email copy | Slightly more complex | | **Drip delivery** | Builds habit, multiple touchpoints | Only for courses/series | ### Thank You Page Optimization Don't waste the thank you page. After they've converted: - Confirm delivery ("Check your inbox") - Offer a next step (book a demo, start trial, join community) - Share on social (pre-written tweet/post) - Recommend related content --- ## Promotion & Distribution ### Blog CTAs & Content Upgrades - Add relevant CTAs within blog posts (inline, end-of-post) - Create post-specific content upgrades (bonus checklist for a how-to post) - Content upgrades convert 2-5x better than generic sidebar CTAs ### Exit-Intent & Popups - Trigger on exit intent or scroll depth - Match the popup offer to the page content - **See popups** for implementation ### Social Media - Share snippets and teasers from the lead magnet - Create carousel posts from key points - Use the lead magnet as the CTA in your bio/profile - **See social** for social strategy ### Paid Promotion - Facebook/Instagram lead ads for top-funnel lead magnets - Google Ads for high-intent lead magnets (templates, tools) - LinkedIn for B2B lead magnets - Retarget blog visitors with lead magnet ads - **See ads** for campaign strategy ### Partner Co-Promotion - Cross-promote with complementary brands - Guest webinars with partner audiences - Include in partner newsletters - Bundle in resource collections --- ## Measuring Success ### Key Metrics | Metric | What It Tells You | Benchmark | |--------|-------------------|-----------| | **Landing page conversion rate** | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) | | **Cost per lead** | Acquisition efficiency | Varies by channel and industry | | **Lead-to-customer rate** | Lead quality | 1-5% (B2B), varies widely | | **Email engagement** | Content relevance | 30-50% open, 2-5% click | | **Time to conversion** | Nurture effectiveness | Track by lead magnet source | **For detailed benchmarks by format and industry**: See [references/benchmarks.md](references/benchmarks.md) ### A/B Testing Ideas - **Headline**: Benefit-focused vs. curiosity-driven - **Format**: Checklist vs. guide on same topic - **Gate level**: Full gate vs. partial preview - **Form fields**: Email-only vs. email + name - **CTA copy**: "Download Free Guide" vs. "Get Your Copy" - **Delivery**: Instant download vs. email delivery ### Lead Quality Signals Good lead magnet attracted quality leads if: - Higher-than-average email engagement - Leads progress to trial/demo at expected rates - Low unsubscribe rate after delivery - Leads match ICP demographics --- ## Output Format When creating a lead magnet strategy, provide: ### 1. Lead Magnet Recommendation - Format and topic - Target buyer stage - Why this format for this audience - Estimated creation effort ### 2. Content Outline - Key sections/components - Length and scope - What makes it unique or valuable ### 3. Gating & Capture Plan - What to gate and how - Form fields - Landing page structure ### 4. Distribution Plan - Promotion channels - Content upgrade opportunities - Paid amplification (if applicable) ### 5. Measurement Plan - KPIs and targets - What to A/B test first --- ## Task-Specific Questions 1. What existing content or expertise could you turn into a lead magnet? 2. Where does your audience spend time online? 3. What's the most common question prospects ask before buying? 4. Do you have an email nurture sequence set up for new leads? 5. What's your budget for design and promotion? --- ## Related Skills - **free-tools**: For interactive tools as lead magnets (calculators, graders, quizzes) - **copywriting**: For writing the lead magnet content itself - **emails**: For nurture sequences after lead capture - **cro**: For optimizing lead magnet landing pages - **popups**: For popup-based lead capture - **cro**: For optimizing capture forms - **content-strategy**: For content planning and topic selection - **analytics**: For measuring lead magnet performance - **ads**: For paid promotion of lead magnets - **social**: For social media promotion
Original skill: coreyhaines31/marketingskills/skills/lead-magnets/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/lead-magnets/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.