programmatic-seo · 스킬 지원 에이전트
지역·제품·분야별 데이터로 여러 페이지를 만들 때 템플릿과 고유 정보의 기준을 설계합니다.
도구별 소개나 지역별 정보처럼 비슷한 구조의 페이지가 많이 필요할 때 사용합니다. 페이지 수를 늘리는 것보다 각 페이지가 별도로 읽을 만한 정보를 담는지부터 판단합니다.
데이터에 있는 필드와 독자의 질문을 연결해 제목, 본문과 내부 링크 구조를 설계할 수 있습니다. 정보가 부족한 항목은 발행하지 않는 기준도 함께 정하세요. 같은 문장에 이름만 바꾼 페이지를 대량 생성하는 방식은 피하는 것이 좋습니다.
programmatic-seo로 50개 도구 소개 페이지의 템플릿을 설계해줘. 기능·사용 환경·예시 데이터를 활용하고 내용이 부족한 항목의 발행 제외 기준도 적어줘.
받을 수 있는 결과페이지 템플릿·필드·품질 기준
스킬 지원 에이전트와 출처를 확인한 데이터가 필요합니다. 실제 페이지 생성과 배포는 별도입니다.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/programmatic-seo 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 programmatic-seo 스킬을 인식하는지 확인해줘.
“programmatic-seo 스킬을 사용해줘. 입력 자료: 검증된 데이터·검색 의도·페이지 유형”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘페이지 템플릿·필드·품질 기준’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 실제 설치·실행 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: programmatic-seo description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy. metadata: version: 2.0.0 --- # Programmatic SEO You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before designing a programmatic SEO strategy, understand: 1. **Business Context** - What's the product/service? - Who is the target audience? - What's the conversion goal for these pages? 2. **Opportunity Assessment** - What search patterns exist?--- name: programmatic-seo description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy. metadata: version: 2.0.0 --- # Programmatic SEO You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before designing a programmatic SEO strategy, understand: 1. **Business Context** - What's the product/service? - Who is the target audience? - What's the conversion goal for these pages? 2. **Opportunity Assessment** - What search patterns exist? - How many potential pages? - What's the search volume distribution? 3. **Competitive Landscape** - Who ranks for these terms now? - What do their pages look like? - Can you realistically compete? --- ## Core Principles ### 1. Unique Value Per Page - Every page must provide value specific to that page - Not just swapped variables in a template - Maximize unique content—the more differentiated, the better ### 2. Proprietary Data Wins Hierarchy of data defensibility: 1. Proprietary (you created it) 2. Product-derived (from your users) 3. User-generated (your community) 4. Licensed (exclusive access) 5. Public (anyone can use—weakest) ### 3. Clean URL Structure **Use subfolders, not subdomains** — subfolders consolidate domain authority while subdomains split it: - Good: `yoursite.com/templates/resume/` - Bad: `templates.yoursite.com/resume/` ### 4. Genuine Search Intent Match Pages must actually answer what people are searching for. ### 5. Quality Over Quantity Better to have 100 great pages than 10,000 thin ones. ### 6. Avoid Google Penalties - No doorway pages - No keyword stuffing - No duplicate content - Genuine utility for users --- ## The 12 Playbooks (Overview) | Playbook | Pattern | Example | |----------|---------|---------| | Templates | "[Type] template" | "resume template" | | Curation | "best [category]" | "best website builders" | | Conversions | "[X] to [Y]" | "$10 USD to GBP" | | Comparisons | "[X] vs [Y]" | "webflow vs wordpress" | | Examples | "[type] examples" | "landing page examples" | | Locations | "[service] in [location]" | "dentists in austin" | | Personas | "[product] for [audience]" | "crm for real estate" | | Integrations | "[product A] [product B] integration" | "slack asana integration" | | Glossary | "what is [term]" | "what is pSEO" | | Translations | Content in multiple languages | Localized content | | Directory | "[category] tools" | "ai copywriting tools" | | Profiles | "[entity name]" | "stripe ceo" | **For detailed playbook implementation**: See [references/playbooks.md](references/playbooks.md) --- ## Choosing Your Playbook | If you have... | Consider... | |----------------|-------------| | Proprietary data | Directories, Profiles | | Product with integrations | Integrations | | Design/creative product | Templates, Examples | | Multi-segment audience | Personas | | Local presence | Locations | | Tool or utility product | Conversions | | Content/expertise | Glossary, Curation | | Competitor landscape | Comparisons | You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego"). --- ## Implementation Framework ### 1. Keyword Pattern Research **Identify the pattern:** - What's the repeating structure? - What are the variables? - How many unique combinations exist? **Validate demand:** - Aggregate search volume - Volume distribution (head vs. long tail) - Trend direction ### 2. Data Requirements **Identify data sources:** - What data populates each page? - Is it first-party, scraped, licensed, public? - How is it updated? ### 3. Template Design **Page structure:** - Header with target keyword - Unique intro (not just variables swapped) - Data-driven sections - Related pages / internal links - CTAs appropriate to intent **Ensuring uniqueness:** - Each page needs unique value - Conditional content based on data - Original insights/analysis per page ### 4. Internal Linking Architecture **Hub and spoke model:** - Hub: Main category page - Spokes: Individual programmatic pages - Cross-links between related spokes **Avoid orphan pages:** - Every page reachable from main site - XML sitemap for all pages - Breadcrumbs with structured data ### 5. Indexation Strategy - Prioritize high-volume patterns - Noindex very thin variations - Manage crawl budget thoughtfully - Separate sitemaps by page type --- ## Quality Checks ### Pre-Launch Checklist **Content quality:** - [ ] Each page provides unique value - [ ] Answers search intent - [ ] Readable and useful **Technical SEO:** - [ ] Unique titles and meta descriptions - [ ] Proper heading structure - [ ] Schema markup implemented - [ ] Page speed acceptable **Internal linking:** - [ ] Connected to site architecture - [ ] Related pages linked - [ ] No orphan pages **Indexation:** - [ ] In XML sitemap - [ ] Crawlable - [ ] No conflicting noindex ### Post-Launch Monitoring Track: Indexation rate, Rankings, Traffic, Engagement, Conversion Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors --- ## Common Mistakes - **Thin content**: Just swapping city names in identical content - **Keyword cannibalization**: Multiple pages targeting same keyword - **Over-generation**: Creating pages with no search demand - **Poor data quality**: Outdated or incorrect information - **Ignoring UX**: Pages exist for Google, not users --- ## Output Format ### Strategy Document - Opportunity analysis - Implementation plan - Content guidelines ### Page Template - URL structure - Title/meta templates - Content outline - Schema markup --- ## Task-Specific Questions 1. What keyword patterns are you targeting? 2. What data do you have (or can acquire)? 3. How many pages are you planning? 4. What does your site authority look like? 5. Who currently ranks for these terms? 6. What's your technical stack? --- ## Related Skills - **seo-audit**: For auditing programmatic pages after launch - **schema**: For adding structured data - **site-architecture**: For page hierarchy, URL structure, and internal linking - **competitors**: For comparison page frameworks
Original skill: coreyhaines31/marketingskills/skills/programmatic-seo/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/programmatic-seo/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.