social · 스킬 지원 에이전트
블로그에 쓴 내용을 X나 다른 SNS에서도 소개하고 싶을 때 활용합니다.
블로그에 쓴 내용을 X나 다른 SNS에서도 소개하고 싶을 때 활용합니다. 채널마다 독자가 기대하는 분량과 표현을 고려해 콘텐츠를 구성하는 스킬입니다.
콘텐츠 주제 축을 정하고 하나의 자료를 여러 형식으로 바꿉니다. 같은 문장을 반복하기보다 짧은 팁, 사례, 질문처럼 서로 다른 역할을 주면 좋습니다. 생성한 초안을 검토한 뒤 직접 게시하며, 설치만으로 SNS에 글이 자동 발행되지는 않습니다.
social 스킬로 아래 도구 소개를 X 게시글 3개로 바꿔줘. 첫 글은 문제 상황, 두 번째는 사용 예시, 세 번째는 사용 조건을 다뤄줘. 과장 없이 링크를 넣을 위치도 표시해줘.
받을 수 있는 결과채널별 게시글 초안과 발행 계획
Codex·Claude Code·Cursor 등 스킬 지원 에이전트가 필요해요. 일반 ChatGPT·Gemini 대화창에 설치되는 확장이 아닙니다. 스킬의 보조 파일과 연결 도구도 함께 확인하세요.
현재 사용 중인 스킬 지원 에이전트에 아래 요청을 붙여넣으세요. SKILL.md만 복사하면 보조 파일이 빠질 수 있어요.
https://github.com/coreyhaines31/marketingskills 에서 skills/social 스킬을 현재 에이전트의 스킬 폴더에 설치해줘. SKILL.md와 이 스킬이 참조하는 scripts·references·assets와 공통 파일을 함께 유지하고, 필요한 실행 환경과 추가 연결을 확인한 뒤 알려줘. 설치가 끝나면 social 스킬을 인식하는지 확인해줘.
“social 스킬을 사용해줘. 입력 자료: 주제·독자·실제 사례·채널”처럼 요청하세요. 위의 예시를 내 자료에 맞게 바꿔도 좋아요.
예상 결과는 ‘채널별 게시글 초안과 발행 계획’입니다. 필요한 내용이 포함됐는지 확인하세요. 입력 자료의 사실·숫자와 결과를 대조하고, 부족한 부분을 이어서 요청하세요.
제작자 원본 2026-10-04 확인 · 설치 안내 2026-10-04 확인 · 실제 설치·실행 미검증
모델 사용 요금과 연결 앱 요금은 이용 중인 서비스의 정책을 따릅니다.
설치 안내 출처--- name: social description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations." metadata: version: 2.3.2 --- # Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform — platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below. ## Before Creating Content **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Goals - What's the primary objective? (Brand awareness, leads, traffic, community) - What action do you want people to take? - Are you building personal brand, company brand, or both?--- name: social description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations." metadata: version: 2.3.2 --- # Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform — platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below. ## Before Creating Content **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Goals - What's the primary objective? (Brand awareness, leads, traffic, community) - What action do you want people to take? - Are you building personal brand, company brand, or both? ### 2. Audience - Who are you trying to reach? - What platforms are they most active on? - What content do they engage with? ### 3. Brand Voice - What's your tone? (Professional, casual, witty, authoritative) - Any topics to avoid? - Any specific terminology or style guidelines? ### 4. Resources - How much time can you dedicate to social? - Do you have existing content to repurpose? - Can you create video content? --- ## Platform Quick Reference | Platform | Best For | Frequency | Key Format | |----------|----------|-----------|------------| | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | | TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video | **For detailed platform strategies**: See [references/platforms.md](references/platforms.md) **For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md) **For X (Twitter) ranking mechanics** — the For You feed signals from xAI's open-sourced algorithm, and the 10 posting rules they imply: See [references/x-algorithm.md](references/x-algorithm.md). Use it whenever the task involves posting on X. --- ## Content Pillars Framework Build your content around 3-5 pillars that align with your expertise and audience interests. ### Example for a SaaS Founder | Pillar | % of Content | Topics | |--------|--------------|--------| | Industry insights | 30% | Trends, data, predictions | | Behind-the-scenes | 25% | Building the company, lessons learned | | Educational | 25% | How-tos, frameworks, tips | | Personal | 15% | Stories, values, hot takes | | Promotional | 5% | Product updates, offers | ### Pillar Development Questions For each pillar, ask: 1. What unique perspective do you have? 2. What questions does your audience ask? 3. What content has performed well before? 4. What can you create consistently? 5. What aligns with business goals? --- ## Hook Formulas The first line determines whether anyone reads the rest. ### Curiosity Hooks - "I was wrong about [common belief]." - "[Outcome] usually comes down to [specific, surprising cause]." - "[Impressive result] in [surprisingly short time]." ### Story Hooks - "Last week, [unexpected thing] happened." - "I almost [big mistake/failure]." - "3 years ago, I [past state]. Today, [current state]." ### Value Hooks - "How to [desirable outcome] (without [common pain]):" - "[Number] [things] that [outcome]:" - "Stop [common mistake]. Do this instead:" ### Contrarian Hooks - "Unpopular opinion: [bold statement]" - "[Common advice] cost us [specific result]." - "I stopped [common practice] and [positive result]." **For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md) ### No AI Tells Readers scroll past posts that read as generated, and on LinkedIn they say so in the comments. A hook formula is a starting shape. Fill it with a specific fact, number, or story. Never write these: - **Contrast reveals**: "It's not X, it's Y." "Not because X. Because Y." State Y directly, with the reason. - **Negation lists**: "No X, no Y, no Z." Say what does happen. One plain absence ("No card required") is fine. - **Trailing pile-ons**: a full claim, then a comma and more restating clauses. End the sentence at the claim. - **Self-answered questions and colon reveals**: "The result? 3x faster." "The best part: it learns." FAQ questions and a question in the reader's own voice are fine. - **Stock phrases**: "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level," "Here's the thing." - **Em dashes** in posts. Use a period or a line break. Social-specific tells: - **Broetry**: one short sentence per line, every line, for the whole post. Write paragraphs and break lines where a person would pause. - **Engagement bait**: "Agree?" "Thoughts?" "Let that sink in." "Read that again." End on the point, or a real question you want answered. - **Manufactured vulnerability**: "I'll be honest, I was terrified..." with no real story behind it. - **Emoji as bullets**: 🚀 ✅ 💡 leading every line. Keep fragments and lists of three to one per post. For the full blacklist, use the **copywriting** skill's AI-tells reference. **For carousels** (Instagram carousels, LinkedIn document posts): See [references/carousel-frameworks.md](references/carousel-frameworks.md) — five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides. --- ## Content Repurposing System Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform. ### Blog Post → Social Content | Platform | Format | |----------|--------| | LinkedIn | Key insight + link in comments | | LinkedIn | Carousel of main points | | Twitter/X | Thread of key takeaways | | Instagram | Carousel with visuals | | Instagram | Reel summarizing the post | ### Podcast / Video → Social Content Extract "content atoms" — self-contained moments from any long-form content that work on their own: | Atom Type | What to Look For | Best Platform | |-----------|-----------------|---------------| | Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok | | Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts | | Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts | | Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn | | Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X | | Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok | **Podcast repurposing workflow:** 1. **Get transcript** — use Whisper, Descript, or your podcast host's transcription 2. **Mark timestamps** — flag the 5-10 best moments while listening or scanning transcript 3. **Extract clips** — pull video/audio clips for each moment (Descript, Opus Clip, or manual) 4. **Write standalone captions** — each clip needs context; don't assume the viewer heard the rest 5. **Add subtitles** — most social video is watched without sound 6. **Schedule across 1-2 weeks** — spread a single episode across multiple posts **Per episode, aim for:** - 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts - 1-2 LinkedIn text posts from key insights - 1 Twitter/X thread of takeaways - 1 carousel summarizing the main framework or list - 1 newsletter section or blog post from the best segment ### Webinar / Live Event → Social Content | Extract | Format | |---------|--------| | Key slides with commentary | LinkedIn carousel | | Q&A highlights | Twitter/X thread | | Speaker quotes | Quote graphics for Instagram/LinkedIn | | Audience reactions/poll results | Engagement posts | | Full recording → short clips | Reels, TikTok, Shorts | ### Newsletter → Social Content | Extract | Format | |---------|--------| | Main insight | LinkedIn post | | Curated links with commentary | Twitter/X thread | | Data or stat | Quote graphic | | Hot take or opinion | Twitter/X post, LinkedIn | ### Repurposing Workflow 1. **Create pillar content** (blog, video, podcast, webinar, newsletter) 2. **Extract content atoms** (5-10 per piece — quotes, stories, tips, data) 3. **Adapt to each platform** (format, length, and tone) 4. **Write standalone captions** (each post must work without context) 5. **Schedule across the week** (spread distribution, don't dump all at once) 6. **Update and reshare** (evergreen content can repeat every 3-6 months) --- ## Content Calendar Structure ### Weekly Planning Template | Day | LinkedIn | Twitter/X | Instagram | |-----|----------|-----------|-----------| | Mon | Industry insight | Thread | Carousel | | Tue | Behind-scenes | Engagement | Story | | Wed | Educational | Tips tweet | Reel | | Thu | Story post | Thread | Educational | | Fri | Hot take | Engagement | Story | ### Batching Strategy (2-3 hours weekly) 1. Review content pillar topics 2. Write 5 LinkedIn posts 3. Write 3 Twitter threads + daily tweets 4. Create Instagram carousel + Reel ideas 5. Schedule everything 6. Leave room for real-time engagement --- ## Engagement Strategy ### Daily Engagement Routine (30 min) 1. Respond to all comments on your posts (5 min) 2. Comment on 5-10 posts from target accounts (15 min) 3. Share/repost with added insight (5 min) 4. Send 2-3 DMs to new connections (5 min) **For surfacing *which* posts to comment on** (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky. ### Quality Comments - Add new insight, not just "Great post!" - Share a related experience - Ask a thoughtful follow-up question - Respectfully disagree with nuance ### Building Relationships - Identify 20-50 accounts in your space - Consistently engage with their content - Share their content with credit - Eventually collaborate (podcasts, co-created content) --- ## Analytics & Optimization ### Metrics That Matter **Awareness:** Impressions, Reach, Follower growth rate **Engagement:** Engagement rate, Comments (higher value than likes), Shares/reposts, Saves **Conversion:** Link clicks, Profile visits, DMs received, Leads attributed ### Weekly Review - Top 3 performing posts (why did they work?) - Bottom 3 posts (what can you learn?) - Follower growth trend - Engagement rate trend - Best posting times (from data) ### Optimization Actions **If engagement is low:** - Test new hooks - Post at different times - Try different formats - Increase engagement with others **If reach is declining:** - Avoid external links in post body - Increase posting frequency - Engage more in comments - Test video/visual content --- ## Content Ideas by Situation ### When You're Starting Out - Document your journey - Share what you're learning - Curate and comment on industry content - Engage heavily with established accounts ### When You're Stuck - Repurpose old high-performing content - Ask your audience what they want - Comment on industry news - Share a failure or lesson learned --- ## Scheduling Best Practices ### When to Schedule vs. Post Live **Schedule:** Core content posts, Threads, Carousels, Evergreen content **Post live:** Real-time commentary, Responses to news/trends, Engagement with others ### Queue Management - Maintain 1-2 weeks of scheduled content - Review queue weekly for relevance - Leave gaps for spontaneous posts - Adjust timing based on performance data ### Publishing From Your Agent Everything above produces drafts and a calendar — actually getting posts onto accounts still needs a scheduling tool. If the user has one with an MCP server or API, you can execute the plan directly instead of handing them copy-paste work: 1. **Check what's connected.** Ask the user what they schedule with. Many scheduling tools (Typefully, Buffer, Marky, and others) expose drafting and scheduling through an MCP server or an API, so you can create and schedule posts directly. Check the [tools registry](https://github.com/coreyhaines31/marketingskills/blob/main/tools/REGISTRY.md) for guides. 2. **Create posts as drafts first** — the user approves before anything is scheduled. Never auto-publish without an explicit go-ahead. 3. **Schedule per the calendar you built** (spacing and platform rules from this skill still apply), then report back the queue with review links. 4. **Close the loop.** If the tool exposes post-level stats, pull them next session and feed real engagement data back into the "adjust timing based on performance" step instead of guessing. --- ## Reverse Engineering Viral Content Instead of guessing, analyze what's working for top creators in your niche: 1. **Find creators** — 10-20 accounts with high engagement 2. **Collect data** — 500+ posts for analysis 3. **Analyze patterns** — Hooks, formats, CTAs that work 4. **Codify playbook** — Document repeatable patterns 5. **Layer your voice** — Apply patterns with authenticity 6. **Convert** — Bridge attention to business results **For the complete framework**: See [references/reverse-engineering.md](references/reverse-engineering.md) --- ## Short-Form Video (TikTok, Reels, Shorts) Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts. ### Platform Specs | Platform | Optimal Length | Aspect Ratio | Key Difference | |----------|---------------|--------------|----------------| | TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel | | Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares | | Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles | ### The 3-Second Rule You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks: ``` [VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY] ``` All three should hit in the first second. ### Video Structures **Problem-Solution (15-30 sec):** ``` [0-3s] Hook: State the problem [3-10s] Agitate: Why it matters [10-25s] Solution: Your method/product/tip [25-30s] CTA: What to do next ``` **List Format (30-60 sec):** ``` [0-3s] Hook: "X things that [outcome]" [3-50s] Items: One every 5-8 seconds [50-60s] CTA ``` **Tutorial (30-60 sec):** ``` [0-3s] Hook: Show the end result first [3-8s] Overview: "Here's how..." [8-50s] Steps: Quick, clear instructions [50-60s] Result + CTA ``` ### Caption & Subtitle Best Practices Captions increase watch time by 25-40%. Most social video is watched without sound. - **MAX 2 lines** on screen at once - **3-5 words per line** - Bold, sans-serif font with black outline - **Highlight key words** in a different color - Match timing to speech exactly Tools: CapCut (free), Descript, Captions.ai, Premiere Pro ### Content Ideas by Type | Business Type | Video Ideas | |---------------|-------------| | SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" | | E-commerce | Unboxing, comparisons, how it's made, customer reviews | | Services | Process reveals, client transformations, myth-busting | | Personal brand | Lessons learned, controversial takes, day-in-the-life | ### Common Mistakes 1. **Slow hooks** — don't build up to the point 2. **No text overlay** — many watch without sound 3. **Poor audio** — bad audio kills retention instantly 4. **Too long** — if it can be shorter, make it shorter 5. **No CTA** — tell viewers what to do 6. **Ignoring comments** — engagement in first hour matters **For video hook formulas and scripting templates**: See [references/short-form-video.md](references/short-form-video.md) --- ## Task-Specific Questions 1. What platform(s) are you focusing on? 2. What's your current posting frequency? 3. Do you have existing content to repurpose? 4. What content has performed well in the past? 5. How much time can you dedicate weekly? 6. Are you building personal brand, company brand, or both? --- ## Related Skills - **copywriting**: For longer-form content that feeds social - **launch**: For coordinating social with launches - **emails**: For nurturing social audience via email - **marketing-psychology**: For understanding what drives engagement
Original skill: coreyhaines31/marketingskills/skills/social/SKILL.md Source: https://github.com/coreyhaines31/marketingskills/blob/dda3841f0b294e01e93b1541486beefbfab0915e/skills/social/SKILL.md License: MIT MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
SKILL.md 본문입니다. 원문에서 참조하는 스크립트·보조 파일은 원본 패키지에 포함되어 있습니다.